Nov 16, 2019
SHOW NOTES
Starting a business is HARD and nothing es de color de rosa.
Founder and CEO of Holy Matcha, Geraldine Ridaura Schumacher talks about all the obstacles, lessons learned and biggest highlights she lived through while opening the first matcha cafe in San Diego.
On today’s episode of Ellas, Brenda and Geraldine go deep on the nitty-gritty reality of starting a business and how being resourceful is vital to being an entrepreneur.
Geraldine also shares about growing and learning through feedback. From learning and having a new set of challenges of opening the first and second location of Holy Matcha.
Life is about growing and learning through feedback and through those hiccups Geraldine has become the Queen of Matcha.
Geraldine also opens up about all the challenges she faced when quitting her job and taking the big leap of being an entrepreneur.
We also talk about how Geraldine has been investing her love into her two locations, matcha, food, and service she provides to her customers.
Geraldine speaks about being purpose-driven to providing the best and most healthy option to her customers which also includes Matcha Mornings, a community that unites a driven group of humans powered by authenticity + passion.
Get ready to dig in and surround yourself with pretty pink, delicious matcha and the harsh truth of opening your business with THIS episode!
In this episode we talk about...
2:08 - Geraldine Ridaura Schumacher explains why she’s a hustler and fighter
3:41 - Listen to Geraldine talks about her childhood and hardworking family
6:27 - Discover how Geraldine began her entrepreneur journey
12:00 - Find out how Geraldine didn’t allow any obstacle stop her from starting her matcha café
16:46 - Geraldine shares how the emotional support she received grounded and made her mature
18:36 - “Transitioning from quitting my job and starting Holy Matcha was terrible.”
20:54 - Listen to how people don’t expect women to be business owners
24:29 - If opening the first location Holy Matcha was hard, opening the second location brought a new set of challenges
25:49 - It’s better to make mistakes and learn from them because you WILL MAKE mistakes
27:34 - Listen to why Geraldine inspires herself
29:02 - Do you want to open your brick and mortar? Then listen to the ups and downs you may experience when starting your business
33:20 - Geraldine isn’t trying to take the crown from coffee, she’s providing a different option to the caffeine world
35:17 - “I’m not doing this for the money, I’m doing it for the cause”
38:41 - Discover why Geraldine chose North Park and East Village to be the locations for Holy Matcha
43:21 - “At the end of the day it’s not about the design, it’s not about the Instagram, it’s about the love and passion I have for this product and how much I truly believe in it.”
45:14 - Geraldine reveals what she was feeling the night before opening her first location
51:26 - Listen to Geraldine share about being featured in Forbes
54:18 - Find out how Holy Matcha contributes a healthy and inclusivity to the wellness industry
57:43 - Geraldine explains why she started Matcha Mornings and providing a space for inspiring Latinas
1:04:40 - Discover the inspiring Latinas who have spoken in Matcha Mornings
1:07:09 - Do you want to open your own wellness business? Geraldine shares important advice!
1:09:35 - Geraldine gets real on how she tries to balance Holy Matcha, her family, friends and time with herself
1:16:45 - “Trust myself.”
1:19:05 - Follow Geraldine, Holy Matcha and Matcha Mornings!
RELEVANT LINKS
4 Lessons Latina Founder Geraldine Ridaura Has Learned Since Opening San Diego’s First Matcha Cafe
4 Latinas Whose Work Contributes To Making The Wellness Industry More Inclusive
WANT MORE?
Follow Geraldine on Instagram: @geraldiniiii
Follow Holy Matcha: @holymatchaa
Follow Matcha Mornings: @holy_matchamornings
Visit Holy Matcha's website: Holy Matcha
Follow Ellas: @EllasThePodcast
Follow Me: @bren_jai