Feb 22, 2020
SHOW NOTES
Opening up a business it’s just having the dream, it’s also about having a great team, knowing your abilities and finance.
In today’s episode of Ellas, the founder and CEO of Avana Creative, Karina Martínez speaks with Brenda Hernández Jaimes about the motivation, lessons, and journey that she has gone through with her marketing agency.
Avana Creative is a boutique PR & Branding agency based out of Downtown Long Beach that caters to micro and local businesses. Karina opens up about mistakes she made along the way of her first year of operating her business, learning to say no, and managing her time.
She also provides helpful tips for networking and morning routine. With a political science background and marketing skills, Karina also shares her upcoming plans to provide entrepreneurial scholarships and mentorship programs for small businesses.
If you’ve been thinking of opening your own business or have been struggling to say no, listen to this episode to learn how you can be a better entrepreneur and having the power of your time.
In this episode we talk about…
2:07 - Karina Martínez shares how she wants more Latinas, more queer people, and immigrants to be represented.
3:03 - Karina shares how being a business owner has made her realize the importance of focusing on things she’s passionate about
4:40 - A good morning routine will start your day with success, listen to how Karina starts her day
5:59 - If you’re not operating at your best, then your business won’t operate at your best!
7:22 - As an entrepreneur, your biggest resource is your time. How are you spending it?
8:09 - Karina opens up about struggling to say no due to being so passionate and how she’s learning when to say no
12:07 - Find out how Karina’s love for people and desire to make the world a better place encouraged her to start Avana Creative
15:12 - Listen to how Karina took the leap of opening Avana Creative and work with small businesses
19:51 - Discover how Karina created and developed Avana Creative
22:30 - Karina talks about how she works with small businesses in Long Beach and helps them move the needle
25:43 - Avana Creative has been operating for a year and Karina shares the biggest wins
28:17 - Do you suffer from imposter syndrome? Karina shares how she deals with it and reminds her that she’s great at what she does
30:36 - As a leader, Karina shares what she does to motivate and evolve her team
33:28 - Karina opens up about the mistakes she has learned from operating Avana Creative
36:10 - Do you own your own business or want to open one? Karina and Brenda talk about finances!
43:33 - Karina shares how she was elected president of the American Marketing Association and how she has the opportunity to grow as a leader
46:16 - Find out what AMA provides to different marketers and provides career development
49:14 - Karina shares helpful and encouraging advice to improve your networking skills
52:28 - Find out the services that Avana Creative provides to small business in Long Beach
55:25 - Karina talks about her wonderful experience of speaking at Hispanas Organized for Political Equality
59:50 - Listen to how Karina continues to empower and lead her community
1:01:00 - Karina talks about her upcoming project, Latina Lunes
1:04:17 - Listen to how you can continue to support other Latinas!
1:05:40 - “Smile, keep your head up, and it’s going to be okay”
1:07:09 - Follow Karina and Avana Creative
RELEVANT LINKS
American Marketing Association
Hispanas Organized for Political Equality
WANT MORE?
Follow Karina Martínez on Instagram: @karimmart
Follow Avana Creative on Instagram: @AvanaCreative
Visit Avana Creative’s website: Avana Creative
Follow the American Marketing Association on IG: @AMALosAngeles
Visit AMA’s website: American Marketing Association
Follow Ellas: @EllasThePodcast
Follow Me: @bren_jai